Academia.edu - The Facebook for Academics (Peter MELLALIEU)
Whilst completing half-decade review of scholarly outputs, I became somewhat désolé by the dismal number of times my papers were cited according to Google Scholar. Fortuitously, I discovered the site Academia.edu. Academia.edu is a serious, professional ‘Facebook for Academics’. The site facilitates discovering academics and graduate students world-wide who have similar scholarly interests, and enables easy ‘opening of communications’ as you choose to follow each other’s interests.
I have now uploaded my lifetime of publications (approx 75). This is leading to some extraordinary outcomes! One conference paper (Mellalieu, 1998), for instance, has now been viewed over 100 times in the last 30 days. In the last month, I have received 547 views of my documents, and over 100 views of my professional profile. Eighteen people are now following what I do academically. Hopefully, these views will lead to a few more scholarly citations!… invitations to conferences, fame, fortune … and promotion!
A nice feature of Academia.edu is that you get a day-by-day report of who is viewing what of your corpus pupblicati. Furthermore, you receive detailed web analytics of the keywords that have been used to locate your publications, either from Google searches, or searches via Academia.edu. In other words, all your papers uploaded to Academia.edu become searchable fairly quickly via Google.
View Peter Mellalieu’s Academia.edu profile here:
http://unitec.academia.edu/PeterMellalieu
View the other Unitec Institute of Technology departments and staff who are using Academia.edu here
http://unitec.academia.edu/
View Peter’s papers here:
Mellalieu, P. J. (n.d.). Library of publications. http://unitec.academia.edu/PeterMellalieu/Papers
Examine more about my early experience with Academia.edu here, including examples of the analytic information
Mellalieu, P. J. (2012, April 18). My life’s publications all in one location. Innovation & chaos … in search of optimality. Retrieved April 18, 2012, from http://pogus.tumblr.com/post/21308813706/my-lifes-publications-all-in-one-location
View my dismal Google Citation record here:
Peter John Mellalieu - Google Scholar Citations (Public). (n.d.). Retrieved April 18, 2012, from http://scholar.google.com/citations?user=oq_kacMAAAAJ
Register with academia.edu here
http://academia.edu
I’ve had 31 profile views and 71 document views in the last 30 days via Academia.edu
… and the little lift towards the end of the timeline is because I just uploaded a further 60 articles.
I have spent two days scanning and uploading almost thirty-five years of writing to one place: Academia.edu. This site is like a ‘Facebook’ for academics. Over the brief period I uploaded my publications some 60 people have viewed articles that I have written. It’s most satisfying to see notification of who is reading what. And I have made two academic friends as we connect and share inquiries.
I have now uploaded over 80 articles. These mostly exclude the ravings and pontifications posted here on my pogus.tumblr. The accompanying graph (here) shows how traffic to view my writing gained a significant lift as I began uploading sixty articles that had not been automatically identified by the Academia system.

Another nice feature of Academia is that all the documents are immediately available to the viewer through Scribd. No need to download the documents! Furthermore, you can link to the document view in a URL from another site.
The visitor can view:
The profile of an academic: their institution, academic interest, recent publications and activities: http://unitec.academia.edu/PeterMellalieu
A list of all publications with abstracts, keywords, view and download capability: http://unitec.academia.edu/PeterMellalieu/Papers
My top ten visitors
These are the ‘top ten’ items that visitors have viewed so far. The figures show 30 day views, All time views
I think it’s a crying shame … But you can’t make a career for yourself in a modern university doing good stuff. Almost all over the world you have to focus on a very narrow area; you have to prove your credentials by being cited in scholarly journals, which is not a proper marker of anything other than the respect of your peers from a narrow circle. It’s a massive wasted opportunity and it does get me annoyed.
Alain de Botton in Scherer, K. (2012, March 3). University challenge: what is the real purpose of getting a higher education? New Zealand Listener, 232(3747), 24.
By the end of Galileo’s first year, the university authorities were docking his pay … For his refusal to wear the regulation academic regalia at all times. Galileo deemed official doctoral dress a pretentious nuisance and he derided the toga in a three-hundred-line verse spoof that enjoyed wide readership in that college town [Pisa]. Any kind of clothing got in the way of men’s and women’s frank appraisals of each others attributes, he argued in ribald rhyme, while professional uniforms hid the true merits of character under a cloak of social standing. Worse, the dignity of the professor’s gown guarded him from the brothel, denying him the evil pleasures of whoring while resigning him to the equally sinful solace of …. The gown impeded walking, to say nothing of working.
Sobel, D. (2000). Galileo’s Daughter: A Historical Memoir of Science, Faith, and Love (LATER PRINTING.). Penguin (Non-Classics) , p. 19, Retrieved from http://www.amazon.com/Galileos-Daughter-Historical-Memoir-Science/dp/0140280553/ref=sr_1_fkmr1_1?ie=UTF8&qid=1294714392&sr=1-1-fkmr1
My journal publications and key reports are presented here. The following lists my conference presentations, many of which did not progress to journal publication … my having become interested in something else!
Coleman, E. B., Frederick, H., & Mellalieu, P. J. (2006). Customer-Product Interaction - A Model for New Product Development in Entrepreneurial Firms. In Third AGSE International Entrepreneurship Research Exchange (AIREX-2006). Auckland: Unitec Institute of Technology.
Kearney, T. D., Hall, K. R., & Mellalieu, P. J. (1984). Recent Advances in Network Optimization Methods and Applications. In Proceedings of the Annual Conference of the United Kingdom Operational Research Society. Presented at the Annual Conference of the United Kingdom Operational Research Society.
Leberman, S., & Mellalieu, P. J. (1996a). ALP-DevCo and the Action Learning Programme: A Trojan Horse for Moving from Mystery to Mastery [Training educators to use experiential education using an isomorphically-framed training-products development company]. Presented at the Action Learning, Action Research & Process Management Professional Conference, (ALARPM), University of Queensland, Brisbane. Retrieved from http://web.mac.com/petermellalieu/Teacher/Examples/Entries/2007/10/8_Training_educators_to_use_experiential_education_using_an_isomorphically-framed_training-products_development_company.html
Leberman, S., & Mellalieu, P. J. (1996b). ALP-DevCo and the Action Learning Programme: A Trojan Horse for Moving from Mystery to Mastery [Training educators to use experiential education using an isomorphically-framed training-products development company]. In Proceedings of the Outdoor Education Conference: From Mystery to Mastery (pp. 66-83). Presented at the Outdoor Educators Conference, The Sir Edmund Hillary Outdoor Pursuits Centre, Turangi, NZ: Sir Edmund Hillary Outdoor Pursuits Centre of New Zealand. Retrieved from http://web.mac.com/petermellalieu/Teacher/Examples/Entries/2007/10/8_Training_educators_to_use_experiential_education_using_an_isomorphically-framed_training-products_development_company.html
Mellalieu, P. J. (1989). Educating future managers: A survey of recent publications. In Proceedings of Australia and New Zealand Academy of Management Educators. Presented at the Australia and New Zealand Academy of Management Educators Conference 1989, University of Auckland, Auckland, NZ: Australia and New Zealand Academy of Management Educators. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2007/11/13_Educating_future_managers%3A_Does_one_size_fit_all.html
Mellalieu, P. J. (1991). Auditing the Strategic Plan. Presented at the Institute of Internal Auditors 1991 South Pacific Regional Convention, Auckland, NZ. doi:10.1108/EUM0000000001772
Mellalieu, P. J. (1997). Research-based innovation strategy and the New Zealand pipfruit industry. Presented at the Proceedings of the 5th Annual Educators Conference of the New Zealand Strategic Management Society, Wellington, New Zealand: New Zealand Strategic Management Society. Retrieved from http://web.mac.com/petermellalieu/Teacher/Examples/Entries/2007/10/25_Case_study%3A_Research-based_innovation_in_an_agribusiness_sector.html
Mellalieu, P. J. (1998a). Beyond the Case Method: A Master Class for Enterprise Development. In Proceedings of the Annual Educators Conference of the New Zealand Strategic Management Society, 6th Annual Conference. The University of Auckland N.Z.: New Zealand Strategic Management Society.
Mellalieu, P. J. (1998b). Weaving the threads of innovation, creativity, and entrepreneurial learning through a university-located reality-TV and master class: Enterprise MasterWorks (EMW)™. In International Conference on Higher Education and Small/Medium Enterprise (SMEs). Presented at the International Conference on Higher Education and Small/Medium Enterprise (SMEs), Rennes, France: Centre Études et Recherche EURO PME, Rennes International School of Business. Retrieved from http://web.mac.com/petermellalieu/Teacher/Examples/Entries/2007/10/18_Weaving_the_threads_of_innovation%2C_creativity%2C_and_entrepreneurial_learning_through_a_university-located_reality-TV_and_master_class%3A_Enterprise_MasterWorks_(EMW).html
Mellalieu, P. J. (Ed.). (2000). Strategies for Sustainability and Success: The Role and Impact of Strategic Thinking in the Development of Sustainable Enterprise. In Proceedings of the Annual Educators Conference of the New Zealand Strategic Management Society, 8th Annual Conference, 2 (Vol. 1). Presented at the Strategies for Sustainability and Success: The Role and Impact of Strategic Thinking in the Development of Sustainable Enterprise, Christchurch, N.Z.: New Zealand Strategic Management Society. Retrieved from http://web.mac.com/petermellalieu/NZSMS
Mellalieu, P. J. (2001a). New Myths for a Very New World: The Mythic Journey as a Basis for Learning About Entrepreneurial Start-Ups. In Proceedings of the 9th International Conference on Thinking. Presented at the Breakthroughs: The 9th International Conference on Thinking, Auckland, NZ.
Mellalieu, P. J. (2001b). Think revolution, not evolution: Creating entrepreneurial capability through rewarding learning from outrageous behaviour. In Proceedings of the 9th International Conference on Thinking. Presented at the Breakthroughs: The 9th International Conference on Thinking, Auckland, NZ: International Conference on Thinking. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2007/11/13_Teach_revolution%2C_not_evolution!_Rewarding_experimentation_in_student_assignments.html
Mellalieu, P. J. (2001c). Creating “Masters of Enterprise” at a New University of Technology: UNITEC’s Master of Business Innovation and Entrepreneurship (MBIE). In D. Clark (Ed.), Proceedings of the Annual Educators Conference of the New Zealand Strategic Management Society, 3 (Vol. 1). Presented at the Strategy in an entrepreneurial millenium, Hamilton, NZ: New Zealand Strategic Management Society.
Mellalieu, P. J. (2003a). Creating “Masters of Enterprise” at a New University of Technology: UNITEC’s Master of Business Innovation and Entrepreneurship (MBIE). In 3 (Vol. 1). Presented at the 7th International Conference on African Entrepreneurship and Small Business Development (ICAESB), Dar es Salaam, Tanzania.
Mellalieu, P. J. (2003b). New Myths for a Very New World: The Mythic Journey as a Basis for Learning About Entrepreneurial Start-Ups. Presented at the 7th International Conference on African Entrepreneurship and Small Business Development (ICAESB), Dar es Salaam, Tanzania.
Mellalieu, P. J. (2004a). New Myths for a Very New World: The Mythic Journey as a Basis for Learning About Entrepreneurial Start-Ups. Presented at the Enterprise in Distant Lands: Studies of South Pacific Business Development, The University of Auckland Business School.
Mellalieu, P. J. (2004b). Think revolution, not evolution: Creating entrepreneurial capability through rewarding learning from outrageous behaviour. Presented at the Conversations in Teaching and Learning Symposium, Unitec Institute of Technology, Auckland. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2007/11/13_Teach_revolution%2C_not_evolution!_Rewarding_experimentation_in_student_assignments.html
Mellalieu, P. J. (2007a). ‘JazZinG uP’ the teaching in a Re-newing Poly-Versity Centre for Innovation & Entrepreneurship. In Regional Frontiers of Entrepreneurship Research 2007 (pp. 216-217). Queensland University of Technology, Brisbane: Australian Graduate School of Entrepreneurship (AGSE), Swinburne University of Technology. Retrieved from http://www.swinburne.edu.au/lib/ir/onlineconferences/agse2007/mellalieu_jazzing_summary_p216.pdf
Mellalieu, P. J. (2007b). Putting Enterprise into Action: Building Capacity for Deep-Scale Entrepreneurship Development in Modernising ‘Third World’ Contexts. In Regional Frontiers of Entrepreneurship Research 2007 (pp. 212-213). Queensland University of Technology, Brisbane: Australian Graduate School of Entrepreneurship (AGSE), Swinburne University of Technology. Retrieved from http://www.swinburne.edu.au/lib/ir/onlineconferences/agse2007/mellalieu_putting_summary_p212.pdf
Mellalieu, P. J. (2008a). Preparing to engage in education for sustainability: A critique of the New Zealand tertiary education strategy. In Higher Education Research and Development Society of Australasia conference proceedings. Presented at the Engaging Communities: HERDSA 2008 conference, Rotorua: HERDSA. Retrieved from http://web.mac.com/petermellalieu/UBSpublications/Projects/Entries/2008/3/3_Travels_through_the_east.html
Mellalieu, P. J. (2008b). Engaging for sustainability: An Enterprise GreenWorks™ master class. In Australasian Campuses Towards Sustainability (ACTS) network conference. Presented at the Australasian Campuses Towards Sustainability (ACTS) network conference, Christchurch, N.Z. Retrieved from http://web.mac.com/petermellalieu/UBSpublications/Projects/Entries/2008/3/3_MELLALIEU%3A_Engaging_for_sustainability%3A__An_Enterprise_GreenWorks%E2%84%A2_master_class.html
Mellalieu, P. J. (2008c). Greening our university campuses - Conference report. In 8th Australasian Campuses Towards Sustainability (ACTS) Network Conference. Presented at the 8th Australasian Campuses Towards Sustainability (ACTS) Network Conference, Christchurch, N.Z. Retrieved from http://web.mac.com/petermellalieu/UBSpublications/Projects/Entries/2008/11/7_MELLALIEU%3A_Greening_our_university_campuses.html
Mellalieu, P. J. (2009a). Shifting frontiers, new priorities, creating pathways: elevating the case for tertiary education for sustainable development in New Zealand. In New Zealand Tertiary Education Summit 2009 (TES). Presented at the New Zealand Tertiary Education Summit 2009, Wellington, New Zealand: Bright*Star Conferences & Training Ltd. Retrieved from http://web.mac.com/petermellalieu/Teacher/Examples/Entries/2009/5/7_Elevating_the_case_for_tertiary_education_for_sustainability.html
Mellalieu, P. J. (2009b). Writing to learn argument and persuasion: A ‘Trojan Horse’ for promoting the adoption of ‘Writing Across the Curriculum’ (WAC) principles. Presented at the Unitec Teaching and Learning Symposium, Auckland, NZ: Unitec Institute of Technology. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2008/7/31_Writing_to_learn_argument_and_persuasion%3A_A_Trojan_Horse_for_promoting_the_adoption_of_Writing_Across_the_Curriculum_(WAC)_principles.html
Mellalieu, P. J. (2009c). Advancing engagement in education for sustainability: A critique of the New Zealand tertiary education strategy 2007-2012. In Sustainability Conference 2009: The Sustainability Debate – The Way Forward. Presented at the Sustainability Conference 2009: The Sustainability Debate – The Way Forward, Albany, Auckland: Massey University: Massey University. Retrieved from http://web.me.com/petermellalieu/Teacher/Blog/Entries/2009/11/12_Advancing_engagement_in_education_for_sustainability.html Also from: http://sustainabilityconference.massey.ac.nz
Mellalieu, P. J. (2009e). Between a rock and a hard place: the quest for financial with ecological sustainability at a tertiary educational institution. In Sustainability conference 2009: The sustainability debate - The way forward. Presented at the Sustainability Conference 2009: The Sustainability Debate – The Way Forward, Albany, Auckland: Massey University: Massey University. Retrieved from http://web.me.com/petermellalieu/Teacher/Blog/Entries/2009/11/12_Between_the_rock_and_the_hard_place%3A_the_quest_for_financial_with_ecological_sustainability_at_a_tertiary_educational_institution.html Also from http://sustainabilityconference.massey.ac.nz
Mellalieu, P. J. (2010a). Smoothing seasonal resource supply in land-based industries: Economic and technical impacts of ‘smoothing the flush’ in New Zealand dairy milk production and processing. In Department of Management & Marketing “Brown Bag” research seminars. Auckland, NZ: Unitec Institute of Technology.
Mellalieu, P. J. (2010b). Engaging a student-directed ‘living curricula’: Progress results and reflections from introducing strengths-based professional development in an international business school. Presented at the Unitec Learning, Teaching, and Research Symposium, Auckland, NZ: Unitec Institute of Technology. Retrieved from http://web.me.com/petermellalieu/Teacher/Examples/Entries/2010/10/1_Strengths-based_professional_development_in_an_international_business_school_.html
Mellalieu, P. J. (2010c). Responding to the threat of price volatility in land-based industries: Economic impacts of ‘smoothing the flush’ in New Zealand dairy milk production and processing. Presented at the Unitec Learning, Teaching, and Research Symposium, Auckland, NZ: Unitec Institute of Technology. Retrieved from http://web.me.com/petermellalieu/Teacher/Examples/Entries/2010/9/28_smoothing_the_flush_in_New_Zealand_dairy_milk_production_and_processing.html
Mellalieu, P. J., & Emerson, A. (2009). Developing reflective learning in a strategic thinking class. In Unitec Teaching and Learning Symposium. Presented at the Unitec Teaching and Learning Symposium, 28 September 2009, Auckland, NZ: Unitec Institute of Technology. Retrieved from http://web.mac.com/petermellalieu/Teacher/Blog/Entries/2009/9/29_Symposium%3A_Developing_reflective_learning_in_a_strategic_thinking_course.html
Mellalieu, P. J., & Hooper, J. (1995). A Vision for the Information Technology Experience in a University-Based Business School. In Department of Management Systems Discussion Paper. Presented at the Australia and New Zealand Academy of Management Conference (ANZAME), Wellington, New Zealand.
Mellalieu, P. J., Leberman, S., Bradbury, T., & Chu, M. (1995a). Opening the black box: Beyond adventure-based management education programmes. Presented at the International Organisational Behaviour Teachers’ Conference (IOBTC), University of Otago, Dunedin, NZ. Retrieved from http://web.mac.com/petermellalieu/Teacher/Examples/Entries/2007/10/7_Should_outdoor_adventure_learning_be_incorporated_into_business_education.html
Mellalieu, P. J., Leberman, S., Bradbury, T., & Chu, M. (1995b). Opening the black box: Beyond adventure-based management education programmes. Presented at the Australia and New Zealand Academy of Management Conference (ANZAME), Victoria University of Wellington, Wellington, NZ. Retrieved from http://web.mac.com/petermellalieu/Teacher/Examples/Entries/2007/10/7_Should_outdoor_adventure_learning_be_incorporated_into_business_education.html
Mellalieu, P. J., & Sun, J. G. (2000). Pacific Lithium (C): Flight of the Phoenix. In Proceedings of the Annual Educators Conference of the New Zealand Strategic Management Society, 2 (Vol. 1). Presented at the Strategies for sustainability and success: the role and impact of strategic thinking in the development of sustainable enterprise, Canterbury University, Christchurch: New Zealand Strategic Management Society. Retrieved from http://web.me.com/petermellalieu/NZSMS/Publications/Entries/2000/2/3_Rick_BOVEN:_The_role_of_ideas_in_managing_trade-offs_between_economic_and_environmental_objectives.html
Mellalieu, P. J., Sun, J. G., & Willis, A. (1999). Pacific Lithium (A): The Energy behind the Mobile Society. In Proceedings of the Annual Educators Conference of the New Zealand Strategic Management Society, 7th Annual Conference, 1 (Vol. 1). Presented at the Think global! Act global! The role and impact of strategic management in the development of small enterprise and new ventures, Palmerston North, N.Z.: New Zealand Strategic Management Society.
Mellalieu, P. J., & Turner, K. D. (1985). Expert Systems for Agricultural Production [crop damage in agricultural crops]. In Proceedings of the Operational Research Society of New Zealand.
Mellalieu, P. J., & Willis, A. (1999). Beyond the Case Method: A Master Class for Enterprise Development. In Proceedings of the Annual Educators Conference of the New Zealand Strategic Management Society, 7th Annual Conference, 1 (Vol. 1). Presented at the Think global! Act global! The role and impact of strategic management in the development of small enterprise and new ventures, Palmerston North, N.Z.: New Zealand Strategic Management Society.
Shephard, K., & Mellalieu, P. J. (2009). Virtual, collaborative and multinational universities for sustainability? Roundtable discussion. In 5th World Environmental Education Congress | Earth, our common home, May 10-14 2009. Presented at the 5th World Environmental Education Congress | Earth, our common home, May 10-14 2009, Montreal. Retrieved from http://www.5weec.uqam.ca/EN/
Willis, A., Mellalieu, P. J., & Emerson, L. (2000). Walking the Streets: Shareholder Profiles and
Perspectives on a High Technology Startup Company. In Proceedings of the Annual Educators Conference of the New Zealand Strategic Management Society, 2 (Vol. 1). Presented at the Strategies for sustainability and success: the role and impact of strategic thinking in the development of sustainable enterprise, Canterbury University, Christchurch: New Zealand Strategic Management Society. Retrieved from http://web.me.com/petermellalieu/NZSMS/Publications/Entries/2000/2/3_Rick_BOVEN:_The_role_of_ideas_in_managing_trade-offs_between_economic_and_environmental_objectives.html