Overview elements of APMG 8118 Enterprise Creativity, Design and Innovation
This was my initial concept for a brochure for my new course. My idea of using bungy jumping as the graphic image was rejected by the professional marketers as problematic. Prospective students might take the image as meaning the course was about bungy jumping literally.
This was the brief I gave the designers. In my mynd, the image of the Bungy Jumping innovation conjures up:
- A service innovation: the experience of the jump
- A fiercely incremental (if not radical) innovation based on the ‘rite of passage’ practice conducted by some Pacific Islanders who throw themselves off a cliff tied to vines, or so the Bungy Jump legend tells the story. (I must check the truthiness of that sometime! … (I did) it IS true; an early report comes from David Attenborough in the 1950s from the Pentecost Islands of Vanuatu)
- Embeds some physical product innovation too: replacement of the tree vines with modern, available technology used elsewhere i.e. buggy shock cord with known elastic properties
- Quintessentially ‘kiwi’ in origin. Edgy, startling
- Hints at the essential importance of risk management!!!!
Bungy also fits with my occasional use of adventure learning as part of my courses. I have images of my students all over the Unitec AdventureWorks ropes facility, plus masters students doing canyoning in the Waitakeres as part of class team building, plus students doing white water rafting. But I consider these activities are not so radical in their innovation as A J Hacket’s buggy jumping was.
I found the Reuters image of a buggy jump from SkyTower. It suggests the Auckland connection, if you know the Sky Tower!
Ironically, the first case in the course textbook discusses the case of the BBC TV series ‘Walking with Dinosaurs’. I hope my students don’t anticipate that they will be required to walk with real dinosaurs.
Course and Timetable Details for 2013
Enterprise Creativity, Design & Innovation - APMG 8118 - Course and Timetable Details for 2013. (2013). Unitec Institute of Technology, Auckland. www.unitec.ac.nz/results/course-timetable-details.cfm?PROG_ID=MBUS&PLAN_ID=MBUS&SUBJECT=APMG&CATALOG_NBR=8118&STRM=1134&CRSE_ID=010671&thiscrs=1
Mellalieu, P. J. (2012a). Propositions on Innovation, Creativity, Enterprise & Design (ICED) - YouTube. Auckland, NZ: MyndSurfers. Retrieved from http://www.youtube.com/watch?v=fAhFLPyRFX0
On-line flyer- Official!
Entrepreneurship [Masters/postgraduate elective]. (n.d.).Unitec Institute of Technology, Auckland. Retrieved February 17, 2012, from http://www.unitec.ac.nz/creative-industries-business/management-marketing/short-courses/entrepreneurship.cfm
Mellalieu, P. J. (2012c, January 13). Propositions on innovation, creativity, enterprise and design: Unitec’s new learning adventure for leaders of enterprise and innovation. Department of Management and Marketing - Unitec. Retrieved January 13, 2012, from http://thedomm.com/2012/01/13/iced/
Mellalieu, P. J. (2012b, January 13). Propositions on Innovation, Creativity, Enterprise and Design. Innovation & chaos … in search of optimality. Retrieved January 13, 2012, from http://pogus.tumblr.com/post/15756075750/iced-propositions
Learning support system (Moodle)
Mellalieu, P. J. (n.d.). Course APMG8118 - Enterprise Creativity, Design and Innovation [Course learning support system (Moodle)]. Unitec eLearning. Retrieved January 31, 2012, from http://moodle.unitec.ac.nz/course/view.php?id=2325
von Stamm: Managing Innovation, Design and Creativity, 2nd Edition - Instructor Companion Site. (n.d.). Retrieved February 15, 2012, from http://bcs.wiley.com/he-bcs/Books?action=index&itemId=0470510668&bcsId=4107
Squires, N. (2007, February 28). Father of the bungee plans record jump. The Telegraph. Retrieved from http://www.telegraph.co.uk/news/worldnews/1544120/Father-of-the-bungee-plans-record-jump.html